Most association management teams I talk to know they should be using social media to showcase their member benefits – they’re just not sure how. I get it – your team is probably understaffed, and working on a.
As time and technology march onward, associations need to shift their marketing strategy to keep up with the times and their members. Not only are you competing for sight space on billboards, newspaper, and radios, now.
It’s no secret where a majority of people hang out on the internet these days, social media. However, finding out which specific platforms your target audience utilize and how to best reach them is another story. For.
Affinity programs are a great source of diversified, non-dues revenue for associations and a useful tool for recruitment and member retention - if done properly. Without thorough research and consideration though, an.